AS Media Studies 2022

 hbo max and discovery + are merging to create a streaming service cancellation of $90 million Batgirl and $200 million Demimonde It’s reported the new, as-yet-untitled streaming service  will launch in the US next year,  followed by Latin America, Europe and, in mid-2024, all Asia-Pacific countries (HBO Max didn’t respond to a request for a more specific timeline).

WHAT ARE ANCILLARY RIGHTS IN FILM? Ancillary rights represent film-related rights. Such as merchandising, multimedia rights, television rights. And the rights to things like soundtracks, music publishing, stage play rights, and the rights to video games or other interactive experiences that are based on the film. Ancillary rights are often negotiated during the negotiations between a script or screenplay author. Or the author of some other copyrighted work. Upon which a filmmaker expresses interest in purchasing the film rights to, and the filmmaker themselves.  ANCILLARY RIGHTS MA Y INCLUDE: Sequels and spin-offs. Including live events, movies, and series.   Digital products.   DVD, Blu-ray, and VOD products.   Video games and interactive products including Apps.   Print books, e-books and read aloud components.   Merchandising including t-shirts, toys, and other products. WHY ARE ANCILLARY RIGHTS IN FILM IMPORTANT? Ancillary rights are incredibly valuable...

helping indie filmmakers with gaining success in streaming distribution not very much options in cinemas, dominated by the likes of Marvel. Oscar-winning directors like Steven Spielberg and Ridley Scott, earn $76 million and 430.6 million at box office respectively while Spider man: no way home at $1.901 billion Big expensive movies are the ones that can succeed at the cinema, less smaller movies can

  5.03 billion people connected to the internet Netflix 222 million global paying subscribers (up about 8.3 million) 75.22 million paid memberships in U.S. and Canada (increased 1.19 million from last quarter) Average revenue per user, or ARPU, for U.S. and Canada is $14.78 (up $0.10 since last quarter)                   Disney Disney+, including Hotstar: 118.1 million subscribers (up 11.7 million from last quarter); $4.41 global ARPU (up $0.29 per month from last quarter) Hulu subscription video on demand, or SVOD, only: 40.9 million subscribers (up 1.2 million from last quarter); $12.96 ARPU (up $0.21 from last quarter) Hulu SVOD+Live TV: 4.3 million subscribers (up about 300,000 from last quarter), $87.01 ARPU (up $2.12 from last quarter) ESPN+: 21.3 million subscribers (up 4.2 million from last quarter), $5.16 ARPU (up $0.42 from last quarter Amazon Prime Video Amazon increased the price of its annual Prime membership for the first t...

 Avengers (2012) - CGI and motion capture for the creation of the Hulk Toy Story 3 (2010) - Extensive use of synergy to promote the film - Toy Story Day on Disney Channel the day before release - promote Disney Channel and the film at the same time\ Disney bought Marvel entertainment in 2009 and oversaw the release of films like Iron Man, and Hulk which led up to the release of The Avengers.  Avatar (2009) - Rise of 3D films

  "To what extent has cross-media-convergence and synergy played a part in the success of the media texts you have studied?" - terminology (all we have discussed from our notes) What is cross media convergence? What is synergy? Explain - Examples to back up your points from NZ + Blockbuster films   - WWDITS example <-- (notes on how to market) - Air NZ example (for the Hobbit films) <-- (viral safety video - characters and actors, movie promotions on their planes) - Disney   <-- Talk about Disney's monopolisation/acquisitions over the years/Big 5/largest market share - Vertical + Horizontal integration  - funding (issues around budgets for Blockbuster vs. Indi films)  <-- Blockbuster have funding from big Hollywood                                                                ...

 Pre-studio era release, standard release, simultaneous release, straight to video release, internet release. (Types of release) Theatrical release window is shrinking; originally conceived as 6 months as of 2019 it is 3 months. (How release strategies change with developing tech) Rights relating to the distribution of a film. (ancillary rights) The period of time that a film is exclusively in theatres. (theatrical window)

 Theatrical films usually get pirated after about 2 months after release Streamed films can be pirated after 2 hours Risk of viruses --> Inconvenient to say the least Netflix used to have everything when they moved to video on demand Piracy had reduced by 50% Subscribing to multiple services is not ideal for everyone General approach, subscribe to a couple and pirate the rest Netflix has also tried interactive movies Disney+ pulled all of their movies from Netflix when they started

  Who are the NZFC and what is their primary purpose? It is a Crown entity whose purpose is to help grow the New Zealand film industry.   What films have they funded in the last 5 years that did really well internationally? Jojo Rabbit (2019), Power of the Dog (2021) What films have they funded in the last 5 years that you have seen or that you know have been popular? Power of the Dog (2021), Jojo Rabbit (2019), Mortal Engines (2018) (I enjoyed it but it was a box-office bomb/grossed $83.7 million on a $100 million budget. What services do the NZFC offer to help NZ filmmakers in the production process? Funding, film festivals, support for feature and short films

 Audiences are no longer passive (they want to interact with media) More active audience technology has changed our expectations and behaviour Magazine/newspaper is declining Digital versions are preferred because of being more active audiences Audiences also like to speak back to producers of media We can interact now (social media)

The Dark Knight Directed by: Christopher Nolan Release Date: 24th July 2008 Budget: $185 million  Alternate reality game --> 10 million players Joker building an army of henchmen around the world  Phone number in the sky Have to prove their up to the task of being a part of his crew Request to hit major landmarks in Joker makeup Campaign to take back Gotham city from Harvey Dent 33 cities in the country Protests in support of Harvey Dent and change Clues led people to a trailer that the Joker defaced Bat signal on building also defaced by the Joker and everything Gotham  75 countries Highest grossing movie of the year Most advanced pre-sale tickets ever

13,509,777 views made in 2012 Big 5 are interested in making as much money as possible and aren't interested in marketing their country. Air NZ were marketing themselves as the airline of middle earth as shown at the end and in the meantime promoting new zealand as middle earth --> tourism The safety video's purpose was to inform passengers of safety on the plane but adding some entertainment aspects. Having the passengers dressed as people from middle earth, having an actor from the movie and the director with the ring and Gollum sneaking around in the dark are examples of these factors.

Synergy simply means working together Relates to marketing of a media product Where different companies of a conglomerate work together to market or advertise a brand/product thus maximising exposure and profit The aim is to create a consistent and recognisable image of the brand example: Horizontal integration Black panther movie, book, comic, video game, Captain America film, animated series Collaboration with other companies Action figures Car ad (Lexus, used in the film)

What We Do in the Shadows Directed by: Taika Waititi Release Date: 18th August 2014 Budget: $1.6 million  7 things done in the What We Do in the Shadows marketing Characters at fan events Run art competitions Changing the sign for New Zealand's capital city from Wellington to Vellington. Make a Trade Me account (if from New Zealand) Interviews with anyone who asks Online dating Know how to be funny on Facebook

  Digital technologies play a huge part in the production and distribution processes in film, and development in these areas has affected the way that media is produced and distributed. For example, the biggest change in the production process is digital technology which is mainly replacing the original method of shooting on film.   Different directors all have differing opinions and feelings towards shooting digitally. For example, George Lucas, who directed Star Wars Episodes I-IV, believes that digital is the future and shot Star Wars Episode 2 in 2002, digitally. However, another director, Christopher Nolan, directed “Inception”, “Dunkirk” and the “Dark Knight” Trilogy, wants to shoot on film for as long as he can. The main conflict here is whether or not the best quality is found shooting on film or digitally. Ultimately it is to determine what will produce the best final product for distribution after production is done.   Largely, it is agreed that film has a bett...