Dark Knight Marketing

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The Dark Knight

Directed by: Christopher Nolan
Release Date: 24th July 2008
Budget: $185 million
  •  Alternate reality game --> 10 million players
  • Joker building an army of henchmen around the world 
  • Phone number in the sky
  • Have to prove their up to the task of being a part of his crew
  • Request to hit major landmarks in Joker makeup

  • Campaign to take back Gotham city from Harvey Dent
  • 33 cities in the country
  • Protests in support of Harvey Dent and change

  • Clues led people to a trailer that the Joker defaced
  • Bat signal on building also defaced by the Joker and everything Gotham 
  • 75 countries
  • Highest grossing movie of the year
  • Most advanced pre-sale tickets ever

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