cmc and synergy essay planning

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 "To what extent has cross-media-convergence and synergy played a part in the success of the media texts you have studied?"

- terminology (all we have discussed from our notes)

What is cross media convergence? What is synergy? Explain

- Examples to back up your points from NZ + Blockbuster films 

- WWDITS example <-- (notes on how to market)

- Air NZ example (for the Hobbit films) <-- (viral safety video - characters and actors, movie promotions on their planes)

- Disney  <-- Talk about Disney's monopolisation/acquisitions over the years/Big 5/largest market share

- Vertical + Horizontal integration 

- funding (issues around budgets for Blockbuster vs. Indi films) <-- Blockbuster have funding from big Hollywood                                                                                                                      studios, Indi budgets are much lower

- distribution  (how your chosen films were distributed) <-- The Batman (Theatrical then streaming after a month)
                                                                                       <-- Passion of the Christ (Theatrical - 2nd highest grossing 
                                                                                             R-rated movie in domestic box office USA and Canada)

- Dark Knight example  <-- Viral marketing with online game (Joker supporters vs Harvey Dent/"change" supporters)
                                      <-- Iconic bat symbol vandalised by Joker on a building in front of thousands of fans
                                      <-- Building hype for the release
                                      <-- highest grossing film of 2008
                                      <-- Done in response to negative reception of Heath Ledger's casting as the Joker
                                      <-- Broke record for largest opening ever at the time
                                      <-- Heath Ledger got posthumous Oscar for his performance

- at least 1 theory  <-- Shirky end of audience theory (no passive audience only active)

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