air nz marketing - hobbit - notes

  1. 13,509,777 views
  2. made in 2012
  3. Big 5 are interested in making as much money as possible and aren't interested in marketing their country. Air NZ were marketing themselves as the airline of middle earth as shown at the end and in the meantime promoting new zealand as middle earth --> tourism
  4. The safety video's purpose was to inform passengers of safety on the plane but adding some entertainment aspects. Having the passengers dressed as people from middle earth, having an actor from the movie and the director with the ring and Gollum sneaking around in the dark are examples of these factors.

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