AS Media Studies 2022

  FP CCR QUESTION 1 by Samuel Willocks   This is an embedded Microsoft Office presentation, powered by Office . FP CCR Question 4 by Samuel Willocks

Technology is advancing to a large extent. This is largely seen in the move from film to digital technology, which has brought great advancement to the likes of visual effects (VFX) and computer generated images (CGI) as well as the proliferation of the internet and Web 2.0 which goes hand in hand with Shirkys theory which states that audiences are no longer are no longer passive but interactive, both consuming and producing as prosumers. As a result of this technological convergence now is changing the way audiences consume media. Different directors all have differing opinions and feelings towards shooting digitally. For instance, George Lucas, who directed Star Wars Episodes I–IV, shot Star Wars Episode 2 digitally in 2002 because he thinks it's the future. Another director, Christopher Nolan, who is known for his work on "Inception," "Dunkirk," and the "Dark Knight" Trilogy, prefers to use film as long as he can. The main conflict here is whether o

What is a usual release strategy for Hollywood big budget films? Having a very successful opening weekend at the theatres before the drop in audience numbers after the weekend. Typically numbers fall 40% to 70% after opening weekend so this is the most important and financially large period of the film's life. What are some examples of Indie films that did really well? Jojo Rabbit, The Favourite, Darkest Hour, Won't You be my Neighbour?, Call me by Your Name, Moonlight. They won Academy Awards. The premiered in a couple of theatres in  New York, Toronto and Los Angeles and played in theatres for several weeks after the attention they attracted. Why do smaller films, like Jojo Rabbit, winning awards, create a problem for award show ratings? They are blamed for falling broadcast ratings as they tend to not have many red carpet stars. Why do they suggest Indie films are even more vulnerable? Independent films need to be playing in theatres for consecutive weeks to build recognitio

How is the War of the Worlds example of 1938 a good example of audiences relating to a media product? What was the context of this event?  In 1938 Orson Welles did a radio broadcast based off the novel War of the Worlds by H G Wells. Most of those who started listening did not hear the notice that it was a fictional story and believed that aliens really were invading the US. This caused national panic and Welles had to reassure everyone that it was just fictional and nothing was out of the ordinary. This is an example of; in Stuart Hall's reception theory; a media product that did not have a Preferred or Dominant reading and rather interpreted a fictional story to be reality. This means that audiences will not always take to the preferred reading. This also links to the "hypodermic syringe" that means that audiences are given information through media and their behaviour corresponds to the media consumed. In this case, the audience was told there was an alien invasion and

 Gen Z aka Zoomers Movies and TV are Zoomers 5th favourite form of in-home entertainment They enjoy watching movies less but are more likely to go to the cinemas 2019 study 75% of Zoomers reported seeing one movie a month They have a willingness to pay for experiences 87% play video games weekly 48% most popular two screen activity of choice Average of 7.2 hours of video a day If having 8 hours sleep then half of waking hours on screens TikTok or Reels in the morning, YouTube around lunchtime, then Netflix or Hulu in the evening Gravitate to user generated content

  The film industry is dominated by the Big 5 conglomerates, Disney, paramount, universal, Sony and Warner bros. These conglomerates have acquired many subsidiaries over the years which has created an oligopoly that effectively acts as a monopoly, controlling the majority of media output and raking in billions of dollars each year. Part of understanding the media industry, is understanding the contrast of the Big 5 and the independent film making industry. The Big 5 have the financial means to hire A list actors and buy top quality equipment. Independent filmmakers do not have such advantages and this makes it much harder to compete with the likes of the Big 5. However it does not guarantee success for a Big 5 film, or failure for an independent film. Passion of the Christ was one such independent film that succeeded in the Hollywood stage. It was the highest grossing R-rated film for several years before being dethroned by Deadpool. The Interview is an example of a Hollywood film