Technology essay

Technology is advancing to a large extent. This is largely seen in the move from film to digital technology, which has brought great advancement to the likes of visual effects (VFX) and computer generated images (CGI) as well as the proliferation of the internet and Web 2.0 which goes hand in hand with Shirkys theory which states that audiences are no longer are no longer passive but interactive, both consuming and producing as prosumers. As a result of this technological convergence now is changing the way audiences consume media.

Different directors all have differing opinions and feelings towards shooting digitally. For instance, George Lucas, who directed Star Wars Episodes I–IV, shot Star Wars Episode 2 digitally in 2002 because he thinks it's the future. Another director, Christopher Nolan, who is known for his work on "Inception," "Dunkirk," and the "Dark Knight" Trilogy, prefers to use film as long as he can. The main conflict here is whether or not the best quality is found shooting on film or digitally. What will ultimately result in the best finished product for distribution after production is complete must be decided.

Most people concur that film has a greater aesthetic, despite the fact that digital production is significantly quicker. With film, filmmakers cannot see their captured images straightaway,and must wait until the next day after the film is processed to see the shots. Mistakes identified after are harder to fix in a timely manner. In contrast, with digital filming, the director or cinematographer may monitor their shots as they are being taken and ensure that they are of a high quality. As a result, the production process is significantly sped up, and fewer pickup shots are required due to errors that weren't caught in time. This is the role that digital technology plays in the process' development.

But filmmakers and photographers like Christopher Nolan and others do not think that production speed is worth compromising on what they see as a greater image.

Over time, digital cameras have evolved quickly and are also getting more accessible. For a filmmaker like George Lucas, it's great news, but for some, the increase of independent filmmaking may result in a decline in the standard of material produced. The availability of low-budget independent films will increase as camera prices decrease.

Digital technology has substantially advanced post-production, particularly in Visual Effects, in addition to filming. (VFX) The use of visual effects (VFX) and computer-generated images (CGI) has increased over time, most notably in recent years. For instance, Avatar director James Cameron noted that not a single scene situated in a forest was actually recorded in a jungle because of what they could achieve with VFX and CGI. The entire environment was programmed on computers.

However, it is now being said that recent movies overuse CGI, making it appear less authentic. This depends on how much time is put into it. CGI can have a nice or awful aesthetic. The Lord of the Rings movies' employment of minimal CGI is one of the factors contributing to their success. Of course, CGI was still used, particularly with the character Gollum and in significant fight sequences. The Hobbit films, which were released 10 years after the original Lord of the Rings movies, were criticised for using too much computer generated imagery (CGI), particularly for the "Orcs," who in the original movies were actors wearing prosthetics.but in the Hobbit, they were CGI and ended up looking not as good. On the other hand, Gollum looked notably more impressive than the original, which was an achievement in itself.

Films can also employ more deliberate techniques. The Batman, directed by Matt Reeves, was shot digitally, but the colour tones and cinematography were added after the fact. As a result, the cinematography is excellent. The movie made roughly $760 million worldwide, proving that despite some directors' concerns, shooting a movie digitally is a perfectly acceptable way. And with the passing of time, digital will continue to rise and take over film as a shooting method.

The distribution of movies has undergone a significant transformation as a result of the internet and Web 2.0. Streaming services have been on the rise for a while, and the Covid-19 pandemic has seen a dramatic increase in their use at a time when theatrical releases were all but nonexistent. As more people start to visit the movies again, the industry has been regaining some of its impetus. However, the popularity of streaming services has not diminished, and because to Web 2.0, the Internet, and cross-media convergence and synergy, dissemination is now a lot faster and more ubiquitous process. A sharp contrast to times before the modern internet's capabilities. But because movies can now be illegally duplicated and aired on pirate websites more readily, piracy has increased with the development of the Internet. Accessibility has increased, making it more difficult to halt the distribution of unlicensed movies. The pre-production, production, post-production, and distribution processes have undergone all of these significant modifications.