Distribution Research

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What is a usual release strategy for Hollywood big budget films?

Having a very successful opening weekend at the theatres before the drop in audience numbers after the weekend. Typically numbers fall 40% to 70% after opening weekend so this is the most important and financially large period of the film's life.

What are some examples of Indie films that did really well?

Jojo Rabbit, The Favourite, Darkest Hour, Won't You be my Neighbour?, Call me by Your Name, Moonlight. They won Academy Awards. The premiered in a couple of theatres in New York, Toronto and Los Angeles and played in theatres for several weeks after the attention they attracted.

Why do smaller films, like Jojo Rabbit, winning awards, create a problem for award show ratings?

They are blamed for falling broadcast ratings as they tend to not have many red carpet stars.

Why do they suggest Indie films are even more vulnerable?

Independent films need to be playing in theatres for consecutive weeks to build recognition and box office numbers. It will be very difficult for an independent film to grow its attendance in a theatre while competing with big blockbusters on streaming services.

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