Institution Case Study Notes (Disney)

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  •  Top 3 grossing movies domestic were Disney
  • Bought Miramax in 1993 for $60 million
  • Sold in 2010 for $660 million
  • Bought capital cities for $19 billion in 1995
  • 2001 fox family for $2.9 billion
  • 2004 The Muppets for $78 million? (previous price, current not disclosed)
  • 2006 Pixar 7.4 billion
  • 2009 Marvel $4 billion
  • 2012 Lucasfilm $4 billion
  • 2019 Fox $71.3 billion
  • Gets content for Disney+
  • Theme park revenue double movie business revenue.

Disney box office market share 2021: 25.5%
Highest in 2019: 33.1%

Issues of Disney's monopolisation:

  • Bought Blue Sky in 2019 and closed it in 2022 ("economic realities")
  • Threatens the viability of new stories
  • Cheapens the quality of entertainment in an industry that relies on creative diversity to thrive
  • Don't use 2D animation anymore when it could be 

  • 130 million subscribers on Disney+
  • 12 theme parks among the most visited in the world 
  • Disney World brings in 58 million people annually alone

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