Reception Theory - Stuart Hall

-

 

Reception Theory by Samuel Willocks

Comments

Post a Comment

Popular posts from this blog

Concept Preliminary Task 2

-
  Film Title: At Bay We decided on this title because it was less generic than other options like 'Kidnapped' or 'Abducted'. At Bay means 'cornered' or 'captured'  which better suits Lily's predicament. It is not shown on screen but she is cornered by the Kidnapper and has to face him. Having a less typical title sets the film a bit apart. Target Audience: 16 and over. This is because of the dark, adult themes associated with women, particularly young girls being kidnapped. Conventions: Symbolism/Iconography: The setting of the home contrasts the crime that is about to be committed as a home is supposed to be a place of peace and happiness, not violence and crime. The clothing of the characters is also symbolic. The casual clothing of Lily shows her vulnerability, the kidnapper's dark clothes symbolise the darkness of his deeds and Ryle's business-like outfit shows his somewhat normal life that he now is losing because of Lily's disappear...
Read more

War of the Worlds

-
How is the War of the Worlds example of 1938 a good example of audiences relating to a media product? What was the context of this event?  In 1938 Orson Welles did a radio broadcast based off the novel War of the Worlds by H G Wells. Most of those who started listening did not hear the notice that it was a fictional story and believed that aliens really were invading the US. This caused national panic and Welles had to reassure everyone that it was just fictional and nothing was out of the ordinary. This is an example of; in Stuart Hall's reception theory; a media product that did not have a Preferred or Dominant reading and rather interpreted a fictional story to be reality. This means that audiences will not always take to the preferred reading. This also links to the "hypodermic syringe" that means that audiences are given information through media and their behaviour corresponds to the media consumed. In this case, the audience was told there was an alien invasion and...
Read more

Distribution Research

-
What is a usual release strategy for Hollywood big budget films? Having a very successful opening weekend at the theatres before the drop in audience numbers after the weekend. Typically numbers fall 40% to 70% after opening weekend so this is the most important and financially large period of the film's life. What are some examples of Indie films that did really well? Jojo Rabbit, The Favourite, Darkest Hour, Won't You be my Neighbour?, Call me by Your Name, Moonlight. They won Academy Awards. The premiered in a couple of theatres in  New York, Toronto and Los Angeles and played in theatres for several weeks after the attention they attracted. Why do smaller films, like Jojo Rabbit, winning awards, create a problem for award show ratings? They are blamed for falling broadcast ratings as they tend to not have many red carpet stars. Why do they suggest Indie films are even more vulnerable? Independent films need to be playing in theatres for consecutive weeks to build recognitio...
Read more