Gauntlett's Identity Theory - notes

 TWO SIDES TO GAUNTLETT'S IDENTITY THEORY

1. Audiences get a sense of their own identity from media products they consume
   
   Eg. "Women's Realm" when women read in 1960s they'd get the idea of what it was to be a                     housewife
          People reading modern magazines and seeing different representations
          Strengthening stereotypes in the past (men, strong; women, unimportant - housewives)
   
   
2. Representations have changed over the years from simplistic to more wide and diverse representations
   
   Past = Straightforward, simple representations
   Past = Simple, stereotypical, binary gender representations
   
   Present = Diverse, complex representations (particularly gender identity)