Audience trends

  •  Gen Z aka Zoomers
  • Movies and TV are Zoomers 5th favourite form of in-home entertainment
  • They enjoy watching movies less but are more likely to go to the cinemas
  • 2019 study 75% of Zoomers reported seeing one movie a month
  • They have a willingness to pay for experiences
  • 87% play video games weekly
  • 48% most popular two screen activity of choice
  • Average of 7.2 hours of video a day
  • If having 8 hours sleep then half of waking hours on screens
  • TikTok or Reels in the morning, YouTube around lunchtime, then Netflix or Hulu in the evening
  • Gravitate to user generated content

Comments

Popular posts from this blog

Downton Abbey Representation Practice

Preliminary Task 1 Callsheet

cmc and synergy essay planning