nz audience trend notes

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There are three distinct generations of media use: SVOD = Streaming video on demand

  • 15-39s where digital media dominates – 82% use online video daily, 72% SVOD and 68% music streaming. Radio is at 36% and TV at 35%

  • 40-59s who use a wider range of media – TV is still top at 61% but online video is at 58%, and SVOD and radio are equal on 48%

  • 60+ where traditional media dominates and digital is not growing – 83% use TV daily and 65% radio – online video 26% and SVOD 22%

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