Case Studies

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 HOLLYWOOD BLOCKBUSTER:

THE BATMAN:


Release date: 4th March 2022

Budget: $200 million. Fourth highest grossing film of 2022. (Behind Top Gun: Maverick, Dr. Strange in the Multiverse of Madness and Jurassic World: Dominion)

Opening weekend: $254 million globally

Gross earnings: $770.3 million (with only a month before streaming release)

Director: Matt Reeves (Director of the critically acclaimed Dawn of the Planet of the Apes and War for the Planet of the Apes)

A-list cast/actors: Robert Pattinson, Zoe Kravitz, Paul Dano, Colin Farrell, Jeffrey Wright, Andy Serkis, John Turturro

Trailer Views (YouTube): 54.8 million views

Controversy/context: Initially a DCEU project with Ben Affleck in the title role, producer and but he left the project and the film became independent of the shared universe. Some small controversy when Robert Pattinson was originally cast but not after the film's release. Some considered the film too long. (2hr 55min)

Distribution: Warner Bros.

Funding: Executive Producers: Walter Hamada, Simon Emanuel, Michael E. Uslan, Chantel Nong.

Critics: All-round positive critic response: 85% Rotten Tomatoes

Rotten Tomatoes critics consensus: A grim, gritty, gripping super-noir, The Batman ranks among the Dark Knight's bleakest -- and most thrillingly ambitious -- live-action outings.

Rotten Tomatoes audience: 87% -- It's long, but The Batman looks and sounds great, and its grounded take on Gotham is a solid fit for this Caped Crusader.

How was it distributed: Theatrical release March 4th 2022, HBO Max streaming release 18th April 2022

Release: Theatrical --> Home Media

Marketing budget: $120 million 

How was it marketed: Social media, DC Fandome trailer releases, viral marketing (website to talk with the Riddler)

Other details: Reboot of the Batman franchise which has included several films in the past with different iterations of the character. It is intended to be the first in a trilogy of new Batman films with two TV series being developed for HBO Max. 

How it was shot: However, the team on The Batman took it one step further. They shot digitally on an ARRI Alexa LF, transferred the digital footage to a film negative, and then to an interpositive, an orange-based motion picture film with a positive image made from the negative. Finally, it was scanned back into digital.

Streaming: Apple TV, Google Play Movies & TV, YouTube, HBO Max (not in New Zealand)

NEW ZEALAND FILM

LORD OF THE RINGS



Release date: Release dates 20th December 2001, 18th December 2002, 1 December 2003 respectively.

Budget: $281 million for all three films.

Opening weekend: $47.2 million -> $62 million -> $72.6 million respectively. $181.8 million over all 3 films.

Gross earnings: $2.991 billion over 3 films.

Director: Peter Jackson

A-list cast/actors: Elijah Wood, Ian McKellan, Sean Astin, Viggo Mortensen, Orlando Bloom, Andy Serkis, Sean Bean, Hugo Weaving, Christopher Lee.

Trailer: 5.1 million, 1.8 million, 4.2 million views respectively. (Each posted 10 years after release)
New Amazon Prime TV Series trailer: 30 million views

Controversy/context: Changing certain plot points from the books.

Distribution: New Line Cinema

Funding: Harvey Weinstein, Bob Weinstein, Robert Shaye, Mark Ordesky, Michael Lynne.

Critics: Films had 91%, 95% and 93% on Rotten Tomatoes respectively.

How was it distributed: Theatrical Release, DVD release.

Marketing budget: 

How was it marketed: Pre-existing fan-base

CGI: It looks realistic because of a blend of CGI and practical effects. Only used CGI when absolutely necessary. Eg. Orcs were actors in prosthetics, while The Hobbit was criticised for over-use of CGI for the Orcs.

Streaming: Apple TV, Google Play Movies & TV, YouTube, Amazon Prime Video

INDI FILM

PASSION OF THE CHRIST





Release date: 25th February 2004

Budget: $30 million

Opening weekend: $370.7 million

Gross earnings: $612.1 million

Director: Mel Gibson

A-list cast/actors: Jim Caviezel 

Trailer views: 4.3 million views 9 years after release

Controversy/context: Anti-semitism allegations, historical/biblical inaccuracies and extreme violence.

Distribution: Icon Productions

Funding: Enzo Sisti (Executive Producer)

Critics: 49% rating on Rotten tomatoes.

How was it distributed: Theatrical release, DVD release.

Marketing budget: 

How was it marketed:

Streaming: Apple TV, Google Play Movies & TV, YouTube

UNSUCCESSFUL FILM


JUSTICE LEAGUE (THEATRICAL CUT)



Release date: 16th November 2017

Budget: $300 million

Opening weekend: $278.8 million

Gross earnings: $657.9 million (the studio lost about $60 million - box-office bomb)

Director: Zack Snyder/Joss Whedon

A-list cast/actors: Ben Affleck, Gal Gadot, Ezra Millar, Henry Cavill, Jason Momoa

Trailer views: 39.9 million views

Controversy/context: Rocky production, director changing before post-production with massive creative differences.

Distribution: Warner Bros.

Funding: Executive Producers: Ben Affleck, Christopher Nolan, Emma Thomas, Chris Terrio, Jim Rowe, Wesley Coller, Kurt Kanemoto, Daniel Kaminsky.

Critics: 39% on Rotten Tomatoes

How was it distributed: Theatrical Release, Home media/DVD/streaming

Marketing budget

How was it marketed:

Streaming: Apple TV, Google Play Movies & TV, YouTube, Netflix, HBO Max (not in New Zealand)

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